PowerID Announces Release of Smaller and Improved PowerG and PowerM BAP RFID Labels

Labels Targeted at Tracking Challenging Pallets and Laptops

Petah Tikva, Israel – March 30, 2009 – ., the industry leader in battery-assisted, passive (BAP) , announced today the availability of smaller, improved versions of its EPCglobal Class 1, Generation 2-compliant PowerG and PowerM BAP .

Since released its Gen. 2 BAP labels in April 2008, the market has responded positively, and a number of sizable contracts have been concluded with high profile customers. In addition, since the original release, a number of partners and customers with unique applications necessitating the tagging of small items in challenging environments have requested that PowerID reduce the label size in order to address these applications. By releasing the new smaller labels, PowerID continues to respond to market demand for an that provides high reliability, is affordable, and is available in a thin, flexible label form factor.

Building on PowerID’s five years of experience as the leaders in the BAP field, the labels provide optimal performance through a unique combination of technologies. These technologies include PowerID’s patented thin and flexible power source integrated with leading-edge antenna and manufacturing technologies. The result is a fully converted, high performing, pressure-sensitive label now available in a smaller footprint.

The new PowerG and PowerM labels are 56% and 62% smaller than previous versions, respectively. Yet, at the same time, the smaller size does not compromise label performance. The PowerG label is designed for general asset tracking such as challenging pallets, and the PowerM is designed for tracking metal assets. The smaller labels address the needs of organizations searching for high performance Gen. 2 for challenging applications. For example, the PowerM label is designed for tracking assets such as laptops; when applied to metal, the label can be read from up to 40 meters.

“Our mission at PowerID has been to bring highly reliable, affordable EPCglobal Class 1, Generation 2 BAP labels for applications that challenge conventional passive labels,“ said Erez Kahani, PowerID’s CEO. “We are pleased to introduce our new labels to the market, and we are confident that they will further PowerID’s market penetration.”

The labels are available today in high volumes. Companies interested in PowerID labels are invited to visit PowerID’s Web site to order a PowerID BAP RFID Starter-Kit.

The upgraded labels will be showcased at RFID Journal LIVE! 2009 taking place on April 27-29 in Orlando, Florida at the Walt Disney World Swan and Dolphin (Booth #620).

About PowerID Ltd.

PowerID is the industry leader in the field of Battery-Assisted, Passive (BAP) RFID. The company provides reliable and cost-effective BAP RFID labels for selected applications in industries involving freight, metals, chemicals, paper, people tracking, race timing, and cold chain.

With corporate headquarters in Israel, PowerID is a privately-held company backed by first-tier investors such as Partech International, Apax Partners, Amadeus Capital Partners, Infinity Venture Capital, and Bank of America.

For more information, visit www.power-id.com.