New Scale Technologies adds rep firms in North America

Selected firms are all experienced representatives of New Scale's strategic partner austriamicrosystems

Victor, NY – July 20, 2010 – New Scale Technologies, Inc. ( has expanded its North American sales network, signing six manufacturers' representatives in the United States and Canada to sell New Scale's M3 micro-mechatronic systems, SQUIGGLE piezoelectric micro motors, TRACKER position sensors and related motion products.

The new rep firms are Harper & Two, Inc. in southern California; Victory Sales in the central and plains states; Sigma Component Design in eastern Canada; Trionic Associates in metro New York; Astrorep in the mid-Atlantic states; and Performance Technical Sales in the southeastern states.

The selected firms are all experienced representatives of austriamicrosystems (SWX:AMS), New Scale's strategic partner and a leading producer of high-performance analog ICs. New Scale collaborates with austriamicrosystems in the development and manufacturing of its piezo motor drive ASICs and miniature position sensors. Since 2008, New Scale has leveraged austriamicrosystems' global sales force of more than 100 direct sales engineers and field application engineers.

"Adding selected austriamicrosystems' reps to our network is a key step for growth as we roll out new modules and systems that are ready for integration into OEM products," explained Ralph Weber, product manager at New Scale. "We chose these rep firms for their technical competence in configuring system solutions for their customers' needs; demonstrated effectiveness in large account management; and the ability to build productive, long-term relationships with customers in their territories."

"New Scale's M3 micro-mechatronic systems give austriamicrosystems' representatives an exciting new addition to their offerings," said David Simpson, sales manager at austriamicrosystems. "These disruptively small and precise motion systems enable smaller, feature-rich mobile products, medical devices, defense and security systems and industrial instruments."

About New Scale Technologies

New Scale Technologies, Inc. is an innovation and micro-manufacturing company delivering ingeniously small motion systems. We serve worldwide markets for mobile products, medical devices, defense and security systems and industrial instruments. Every day our creative engineers and scientists use their deep understanding of micro-mechatronic technologies to solve the most demanding customer problems. Since 2002, the company has been awarded six patents with more pending. We combine our talents with the capabilities of our global strategic partners, who provide best-in-class integrated circuits, ceramic components and high-volume manufacturing. Through direct customer engagements, continuous innovation and strategic partnerships, we deliver disruptively small, precise and low-power motion systems that enable our customers to create smaller feature-rich products.