Microchip Technology Continues Full Customer Support During Downturn; Holds 13th Annual Worldwide MASTERs Conference to Help Engineers Stay Competitive
MASTERs Helps Fuel the Ingenuity of Embedded Designers to Lead the Economic Recovery
CHANDLER, Ariz., April 8, 2009 [NASDAQ: MCHP] — Microchip Technology Inc., a leading provider of microcontroller and analog semiconductors, today announced that—unlike some of its competitors who have decided to scale back on customer support—it will move forward with the 13th annual Worldwide MASTERs Conference, in spite of the economic downturn. Registration opens today at www.microchip.com/masters for the Conference, which is again being held at the JW Marriott Desert Ridge Resort & Spa in Phoenix, Arizona, with the main Conference taking place from July 29 – August 1, and a Pre-Conference on July 27 and 28, 2009.
A valuable resource for designing with Microchip’s products, the MASTERs Conference provides design engineers with an annual forum for sharing and exchanging technical information on the Company’s 8-, 16- and 32-bit PIC® microcontrollers, high-performance analog and interface solutions, 16-bit dsPIC® digital signal controllers (DSCs), KEELOQ® security devices, memory products, wireless solutions and MPLAB® development systems—including the industry’s only singular IDE to support an entire 8-, 16- and 32-bit microcontroller portfolio.
MASTERs is an in-depth, bi-directional exchange of technical information between Microchip subject-matter experts and the Company’s technical partners, including design partners, customers, third parties, distributor FAEs and academia. Topics presented cover a broad range of subjects, from board layout topologies to real-world reference designs and embedded applications.
“During these tough economic times, it’s more important than ever to continually educate ourselves on the latest products, design tools and technologies in order to remain innovative, design faster and ultimately bring compelling applications to market quicker, to drive the economic recovery,” said Ken Pye, vice president of worldwide applications engineering for Microchip. “The ever-increasing number of attendees, year over year, at this Conference shows that Microchip is providing valuable design knowledge that solves today’s most challenging embedded-control design issues. In addition to learning from Microchip’s experts and course instructors, attendees benefit from the hands-on workshops and—by sharing their design expertise with other world-class engineers—contribute to this annual opportunity to learn new techniques and gain professional development.”
Class offerings for 2009 are tailored to meet the growing needs of design engineers and engineering managers, with 87 classes being offered. This expert training enables attendees to quickly come up to speed on Microchip’s latest product offerings and upcoming roadmaps. In addition to lecture-based classes, there are 43 hands-on workshops that allow attendees to practice what they have learned. Since the course materials are geared to varying skill levels, a rating system is on the registration form. Classes are available for engineers with advanced experience to little knowledge in the concepts and basics of the technology being discussed in that class.
Based on overwhelming demand at previous MASTERs, Microchip is again offering a two-day Pre-Conference for those who wish to attend as many classes as possible during the week. These classes are designed for beginner and advanced attendees. For example, “Introduction to Embedded Programming Using C” is a two-day, 16-hour step-by-step crash course in C, with practical hands-on exercises.
MASTERs classes cover the gamut of electronic engineering topics, including an embedded Ethernet class by renowned Nuts & Volts columnist and book author Fred Eady, sessions offering instruction for lowering power consumption with PIC microcontrollers, creating solid-state-lighting systems and how to take full advantage of RTOS software, along with courses on how to add USB, ZigBee® and Wi-Fi communication to embedded designs. In addition, there are hands-on workshops that show how to create LCD graphic displays, mTouch™ capacitive touch-sensing user interfaces, intelligent power supplies, and sensorless motor-control applications.
Additional activities include networking sessions between third-party partners and attendees to discuss relevant design topics, meeting with third-party development tool experts and a simulated wafer fab plant tour. Extracurricular events include the Microchip Space Center, a bridge-building competition, a “mad scientist” show, several robot competitions, dive-in movies, casino tables, and sports-bar and video games that are suitable for the whole family.
The Conference is ideal for those who are looking for solutions to embedded-control challenges or in-depth education on Microchip’s products. Design engineers and engineering managers benefit from the Conference by learning about solutions and interfacing with the Microchip architects and developers. Engineers graduating from the MASTERs program are equipped to go out and use Microchip products to their full advantage.
Discount, Registration & Pricing Info
Entry to the MASTERs Conference courses, a 1G USB Flash Drive with all class materials, and three-night accommodations with meals and evening entertainment are included in the Conference cost of $1,295 USD, with all payments due within 30 days of registration. All registrations must be submitted by July 13, 2009, and complete information regarding the MASTERs Conference can be found online at: www.microchip.com/masters. This year, the following discounts are available for all attendees:
· Save $155 off Conference registration and $50 off of the Pre-Conference, if you register by May 8th
· No hotel room needed? Save 25% on Conference and Pre-Conference registration
· Authorized Design Partners receive a minimum of 20% off Conference registration
· Professors in the Microchip Academic Partner Program receive a 30% discount on Conference registration
· A 20% Group Discount for groups of 6-10, or 25% for groups of 11 or more
Microchip Customer Support
Microchip is committed to supporting its customers by helping design engineers develop products faster and more efficiently. Customers can access four main service areas at www.microchip.com. The Support area provides a fast way to get questions answered; the Sample area offers free evaluation samples of any Microchip device; microchipDIRECT provides 24-hour pricing, ordering, inventory and credit for convenient purchasing of all Microchip devices and development tools; finally, the Training area educates customers through webinars, sign-ups for local seminar and workshop courses, and information about the annual MASTERs events held throughout the world.
Microchip Technology Inc. (NASDAQ: MCHP) is a leading provider of microcontroller and analog semiconductors, providing low-risk product development, lower total system cost and faster time to market for thousands of diverse customer applications worldwide. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support along with dependable delivery and quality. For more information, visit the Microchip website at www.microchip.com.