JoinPad's augmented reality at NAB Show in Las Vegas with Eurotech's wearable computer

Augmented eXPerience is the product conceived and developed by JoinPad to assist technicians involved in broadcast/teletransmission industry, during ordinary and extraordinary maintenance: from installation of transmission system, antennas, microwawe links, broadcasting equipment (amplifiers, exciters, etc.) to generic repair activities

Amaro (Italy) and Milan – April 11th, 2011 – JoinPad and Eurotech have announced today the presentation, at NAB Show in Las Vegas, of JoinPad’s innovative Augmented Reality solution for professional operators, called Augmented XP, that uses new Eurotech’s wearable computer BR20XX as processing and control unit. Nab Show is one of the most important events worldwide for the digital media industry, where it is possible to find state-of-art solutions for creation, distribution and presentation of media contents.

Augmented eXPerience is the product conceived and developed by JoinPad to assist technicians involved in broadcast/teletransmission industry, during ordinary and extraordinary maintenance: from installation of transmission system, antennas, microwawe links, broadcasting equipment (amplifiers, exciters, etc.) to generic repair activities. Through special HMD glasses equipped with a webcam, technicians will be able to recognize devices and to get related instructions about specific operations to perform, the position and relative instructions about the best way to replace a hardware component or to set up the system.

“Augmented Reality is a way to sense the surrounding environment, it is a mix of technologies that allows us to interact with the world like never before, a common goal, as purpose, with the performing and non-invasive technology provided by Eurotech. With JoinPad, we are laying the foundation of a new market to be explored, with various applications from advertising to home automation, services able to change our way of learning and of perceiving reality” said Mauro Rubin, CEO and Community Manager of JoinPad.

“Augmented Reality is an emerging technology with interesting applications in several fields, that needs powerful and non-invasive computing & control platforms” said Robert Andres, Head of Corporate Marketing at Eurotech. “The work done with JoinPad shows how our wearable computers own the necessary features to enable Augmented Reality for professional applications”.

About Eurotech

Eurotech (ETH.MI) is a global company that integrates hardware, software, services and expertise to deliver embedded computing platforms and sub-systems to leading OEMs, system integrators and enterprise customers for successful and efficient deployment of their products and services. Drawing on concepts of minimalist computing, Eurotech lowers power draw, minimizes physical size and reduces coding complexity to bring embedded platforms, sub-systems, ready-to-use devices and high performance computers to market, specializing in transportation, logistics, defense, industrial and medical segments. By combining domain expertise in wireless connectivity as well as communications protocols, Eurotech architects integrated solutions that simplify data capture, processing and transfer over unified communications networks. Our customers rely on us to simplify their access to state-of-art embedded technologies so they can focus on their core competencies. Learn more about Eurotech at www.eurotech.com.

Joinpad

JoinPad is the first Italian augmented reality farm. It was founded in October 2009 with the ambition of creating a new model of communication through the use of augmented reality. JoinPad devolps new user experiences with the most innovative technologies launching future sector trends. JoinPad develops concepts and innovative applications tailored to the communications and marketing needs of new markets. Services are aimed at not only companies but generic users to whom an exclusive experience is guaranteed. For more information visit JoinPad’s website: www.joinpad.net.