Anderson Power Products(r) Announces Appointment of Brian Davies as General Manager

Anderson Power Products(r) (APP(r)), a leader in high power interconnect solutions, is proud to announce that Brian Davies has been appointed General Manager, and will be responsible for the company's continued profitability and sales growth. As General Manager, he will be responsible for all operations of five companies located in the USA, UK, China, Hong Kong, and Taiwan.

Anderson Power Products® (APP®), a leader in high power interconnect solutions, is proud to announce that Brian Davies has been appointed General Manager, and will be responsible for the company’s continued profitability and sales growth. As General Manager, he will be responsible for all operations of five companies located in the USA, UK, China, Hong Kong, and Taiwan.

Mr. Davies joined APP 2002 as Corporate Marketing Director, and has since served in a variety of management positions, including Global Engineering Director, and most recently, Director of Sales and Marketing, where he was responsible for all sales and marketing activities for five business units in the Americas, Europe/Middle East/Africa and Asia. Mr. Davies holds a BS in chemical engineering from Rensselaer Polytechnic Institute and lives in Cambridge, MA.

Jeffrey Burkhardt, Group Vice President of parent company IDEAL Industries, said, “I congratulate Mr. Davies on his new role in the organization. His knowledge of the connector industry and his success in leading APP’s engineering, marketing, and sales functions gives me complete confidence that he is the right person to lead APP into the future.”

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About Anderson Power Products®

Anderson Power Products® is a leader in developing high quality, low cost, power interconnect solutions for industries including: Back Up Power Systems, Electrical Vehicles, UPS Systems, Telecommunications High-Technology Devices and Alternative Energy Solutions. Headquartered in Sterling, MA, Anderson Power Product’s facility is ISO 9001:2008 certified and uses automated manufacturing to offer uncompromising quality. In addition, APP operates a distribution and assembly facility in Warrington, England to provide support for their European customers, as well as three Asia Pacific facilities: Shenzhen, China, Shatin Hong Kong and Taichung City 407, Taiwan (R.O.C.).

APP® connectors are available through their authorized distributor network or direct from the factory. For further information about the company and its products, call 978-422-3600 or visit www.andersonpower.com.

Contact:

Kristin Nugent

McNeil, Gray & Rice Inc.

617-367-0100 ext. 148

kristin.nugent@mgr1.com